GALERIES
LAFAYETTE
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From November 8 to December 31, Galeries Lafayette is celebrating the most beautiful holiday from a very creative and resolutely fashionable angle thanks to the unique touch of Charles de Vilmorin.
Continuing the graphics that the artist proposed, we have created a new type of toy magazine for children.
Client: Galeries Lafayette
Deliverables : Kids magazine for Christmas
Year: 2023
Agency : DDB
CONCEPT
Charles De Vilmorin tells us that during Christmas, a little girl has a magic paintbrush and enjoys decorating the walls of the store as well as the magazine using the creator's palette.
So, in continuation of this story, the child will be able to bring the magazine to life by coloring it. Only black outlines and some hints of color will exist in the magazine to provide a starting point.
The playful aspect will be present throughout
the entire magazine.
In order to provide an artistic direction related to its palette, we will make markers available.
The entire story of Charles will be written throughout the magazine.
In the magazine, we will feature a template
of our famous Christmas list.
LES ORPHELINS DU MAGAZINE
Creation of a detachable booklet.
When it's time to make your Christmas list, all you think about are the toys you'll select and cut out.
But what about all those toys left uncut, abandoned in a tattered catalog?
For this 2023 Christmas edition, the magazine will bring to life all those toys that won't make it onto the list.
This booklet, titled "The Orphans of the Magazine", tells a story that has already been written, but in which the characters are missing.
The child is invited to cut out the remaining toys and paste them wherever they wish within the story, giving them a role to play. This booklet could take the form of a comic strip or pages with speech bubbles to be cut out.
